In Los Angeles, residents spend on average 72 hours per year trapped in traffic. The magazine and website GOOD decided to create a visual example of how large of an effect people could have on traffic flows if just 3 percent of drivers switched to public transportation and biking.
In December of 2011, GOOD organized a infographic flashmob of individuals concerned about the city’s transportation problem. The resulting video features a large of group of people in different colored t-shirts representing cars, public transportation, and bikes. Through text, and moving of the people in the video, the piece effectively shows that switching from driving to work can back a big difference.
Currently 87% of people in Los Angeles drive cars to work, 11% use public transit and 2% bike. The video ends with the phrase, “Switch!” – and shows that if 3% of drivers switched to public transit or biking, the traffic would move 15% faster.
Image Source:
Switch! Video by GOOD on Youtube
Links:
Switch! Video by GOOD on Youtube