In the last 60 years, East Africa has been hit by the most severe drought and experts report that over 12 million people are at risk. Fundraising efforts are struggling to keep up the relief effort. One in three children is suffering from severe malnutrition. Most children are in need of high-nutrional food, sanitized water, and inoculation from disease. UNICEF is working to give support but there is more to be done.
50/50 is an international initiative with nearly 50 projects spread across 8 different countries that is a collaborative fundraising experiment of digital projects to help support raising money for East Africa. The project calls on artists and media makers to submit one fundraising project a day for 50 days, with the end goal of raising $1.57 million toward UNICEF relief efforts.
One project, Prosperity is a limited edition of Giclée archival poster prints that are designed to support the 50/50 initative. All posters were designed The Mill’s creative staff and its network of artist friend in order to support the famine aid in East Africa.
The posters range from abstract images of the sun, to cartoon like images of Africa. The images are related to East Africa and famine – but are not obvious our heavy-handed.
Hyesung Park’s poster Together has figures interacting, spelling out the world AFRICA. Colin Hess’ poster What the People Say is a pen and ink cartoon-like image of Africa surrounded by thought bubbles with celebrity quotes such as, “Nothing tastes as good as skinny feels – Kate Moss.” Michelle Higa’s Sun is a textured image of a abstract radiating round “sun.”
So far, Posterity has released about half of the posters and the rest will debut after Thanksgiving.
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