Kickstarter was founded in 2008, and was one of the earliest crowdfunding sites where creative projects are funded by the general public. To list a project, individuals listing on Kickstarter must fundraising goal and deadline are set, and the full amount has to be reached in order for the project to receive funding.
In 2010, the media design group Awkward Hug went to Kickstarter to get funding for a online sock puppet game they hoped to develop. They earned more money than they asked for (They were backed for $73357, which was aboe their $6,000 goal.) and their game sockpuppet has been doing well since it was launched.
Julie Coniglio, of Awkward Hug created a presentation titled Crowdfunding with Kick Starter that gives tips about using Kickstarter. She shares tips such as how to develop an outreach strategy, design a reward system for funders, determine the funding amount to set, the importance of making a video for your project, and other tips.
I’m currently developing a new project that I plan to list on a crowdfunding site, so I was interested in the tips and tricks shared by Awkward Hug. What to get You can view the presentation on slideshare.net and can check out Socks, Inc. – the project that Awkward Hug got funded and is going strong.
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Presentation: Funding with Kick Starter by Awkward Hug
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Presentation: Funding with Kick Starter by Awkward Hug