Guerrilla marketing and a social experiment? Today we are connected increasingly with social media, but how connected are we to people who are literally next to us?
I know that I am guilty of staring at my phone when out in public rather than starting a conversation with someone next to me. A project in Canada created by Duracell explores personal and social connection, and the idea of “what if you had to connect with other people, and to physically touch each other, in order to work together for a common goal?”
In Montreal heaters were installed in a bus shelter, and the commuters waiting there had to use their bodies to connect a circuit and get warm. In order to get warm, they had to create a human circuit by holding hands and creating a human connection.
Duracell created the project and produced a video of the bus shelter being used. The video of the shelter is on the Duracell Facebook page, and for each share they will donate $1 to Habitat to Humanity Canada. (Up to $25,000) Go ahead and hold the hand of the person next to you and check out the video.
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