Got a good game idea about climate change? Creative agencies (advertising, design, digital and otherwise) and brand teams are invited to contribute ideas based on a brief around the needs of organizations like The Climate Reality Project .
PSFK (the website which calls itself a source for new ideas) and the Climate Reality Project are collaborating to create and share concepts that support revealing the complete truth about the climate crisis.
The concepts that best meet the brief will be published on the pages of PSFK.com, included in a downloadable PSFK x Climate Reality Project report, given a PR push to relevant national and international publications, and presented at events including PSFK’s New York launch in December.
The Climate Reality Project is an initiative that aims to bring the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. We help citizens around the world discover the truth and take meaningful steps to bring about change.
Founded and chaired by Al Gore, The Climate Reality Project has more than 5 million members and supporters and is guided by one simple truth: The climate crisis is real and we know how to solve it.
Currently on the Climate Reality Project website you can see highlights from the 24 hours of reality project, an event where 24 presenters were broadcast in 24 Time Zones talking about climate change. The presentations were by citizen activists and Al Gore, who presented extreme weather events around the world and talked about the issue of pollution changing the climate.
PSFK will be presenting the brief in person on the evening of November 7th at their offices in NYC. They also will also be distributing a digital copy of the brief to those that cannot attend. Responses must be received by November 16 and after vetting by the PSFK staff, Al Gore’s team at The Climate Reality Project will judge the best concepts. These will be announced on December 2nd at a special event.
You can sign up here to attend the briefing or get the digital version of the brief emailed to you : http://www.psfk.com/gaming-for-good#ixzz1cXaj74lf
Links:
Climate Reality Project Website
Climate Change 101 Video by the Climate Change Reality Project
Gaming for Good – PSFK Brief sign up
Image Source: Picture of Game from the Climate Change Exhibit at the Cleveland Museum of Natural History