Month: April 2012

Maple syrup anyone?  The Maple Festival in Geagua County, OH

Maple syrup anyone? The Maple Festival in Geagua County, OH

This weekend I finally made it out to the Maple Festival out in Geagua County, a 4 day festival which celebrates maple syrup.   The festival has been held in Chardon, OH since 1926.

This year due to the unusually warm temperatures, the maple syrup production was stopped earlier than expected and also reduced production.   You couldn’t tell from the festival – there was things related to maple syrup everywhere.   There was a Maple syrup contest, a Geauga County Maple Festival queen walking around with a sash and a tiera, maple syrup barbeque, and pancakes and maple syrup served at the main tent.

We headed to the festival on Sunday morning, and by 12 noon they were out of pancakes.  Around the corner from the festival we found a church that had its own pancake breakfast event in the basement.  For $9 we got all the pancakes we could eat with butter and maple syrup, sausage that I didn’t eat, and coffee, tea, or milk,

After we got our food, we sat down next to a couple who asked us where we were from.  “I knew you weren’t from around here,” she said.  “Otherwise I would know you already.”  It turns out she was the producer of the maple syrup that they were serving at the breakfast.  I have to say – it was the best maple syrup I have had.  Not too sweet, and really good with the butter and chewy pancakes.

There were paddles on the tables labeled COFFEE or PANCAKES.  When you ran out of pancakes or coffee you would hold the paddle in the air until you were served.  Somehow I managed to eat 6 (!) pancakes which is the most pancakes I have ever eaten in my life.

At the festival we ate maple caramel corn, and for $1.00 got a small bowl of warm maple syrup and a popsicle stick.  You use the stick to eat small dabs of syrup that cools ands hardens in the bowl if you don’t eat it quickly.

We planned our visit in time to make the “bathtub race,” which is a race where clawfoot tubs are put on wheels.  Teams from the area compete in races where two team members push a third member who sits in the bathtub.  I’m not sure how they steered it – but they had to roll down the street, make a half-circle – then head back to the finish line.  The teams had matching shirts, and seemed to be from local businesses and other groups.

By 1 pm the finalists of the lumberjack competition were competing in events such as chain saw cutting, cross-cut sawing (where a team of 2 men use a oldtime giant saw with 2 handles to make 2 cross-cuts of wood), and axe flying.  Complementary earplugs were available – which were good to have for the chain saw events.

The event had games and food stands like any festival, and there were lots of fried things on sticks including fried swiss cheese, fried snickers, and fried pizza sticks.  There also was a French fry place that had fries that ranged in size from jumbo to bucket.   Similar to how Starbucks names its sizes – jumbo was the small.

On the grounds there were historical maple syrup equipment on display, including a collection of spigots which are used to collect syrup, several setups that showed how the syrup used to be heated which included a large cauldron over a stove, and a Native American traditional setup of using a split log that would be filled with syrup and put over a log.

 

 

Menu for the Future:  a 6 Week Community Discussion Course about our Food

Menu for the Future: a 6 Week Community Discussion Course about our Food

A couple of months ago I read about a new community discussion course called Menu for the Future that explores our food system and agricultural practices. The groups that were forming in my area did not work with my schedule, but I am planning to join one of the groups that are coming up this summer.

The discussion groups use a book which has a series of contemporary readings and questions to facilitate discussion.  The groups meet for 6 weeks, and if there is not a group that works for you, you can make your own group at work, in your neighborhood, at the library, or with family and friends.

The course focuses on talking about our food system and agricultural practices that promote personal and ecological well-being.

The goals of the course is:
• To explore food systems and their impacts on culture, society and ecological systems.
• To gain insight into agricultural and individual practices that promote personal and ecological well-being.
• To consider your role in creating or supporting sustainable food systems.

The topics covered in the 6 sessions include:

What’s Eating America -eating in a modern industrial society

Anonymous Food: The history of farming and present day questions about genetically modified organisms (GMO) and industrial organics

Farming for the Future:  Emerging food system alternatives and sustainable growing practices

You Are What You Eat: Food systems from a human health perspective

Toward a Just Food System:  Hunger, equity, and Fair Trade

Choices for Change: Inspiration and practical advice in taking steps to create more sustainable food systems.

Want to join or create a group? Right now there are 5 new groups listed on the site hat are meeting starting in May, and the site reports that there are more groups forming.  You can read more about the project, and look for a group to join (or create a new one) at   menuforthefuture.webs.com/
Image Source:
www.nwei.org/discussion_courses/course-offerings/menu-for-the-future

Links:

menuforthefuture.webs.com/

www.nwei.org/discussion_courses/course-offerings/menu-for-the-future

 

Kbaumlier’s Food Images to be Shown on Billboard in Detroit, MI

Kbaumlier’s Food Images to be Shown on Billboard in Detroit, MI

Today I just submitted 45 images to the Digital Billboard Art Project, a project where artists can submit images to be displayed on a public digital billboard.  My images will be shown from May 28 – June 24, 2012 in the Detroit Metro area (Macomb County), MI.

I submitted slides about food – and made a series of images where foods are shown in both abstract and recognizable views, combined with words and slogans often used by advertisers to promote packaged food.  A tomato with the word “SAME GREAT TASTE,” a papaya with the words “50% LESS FAT*” and images of rice, soybeans, a peach, and cheese are in the series.

Each of the food featured in the series has an interesting story related to genetic engineering or modern farming practices.  I am interested to have the images show in Detroit, a city where it is reported that over half of the residents do not have easy access to nutritious food.

The Billboard Art Project is a project that acquires digital billboards normally used for advertising and repurposes them as roadside galleries – showing images from artists. Types of work that may be displayed include images created specifically for the billboard as well as images of previously made art adapted to the format. No two Billboard Art Project shows are alike; each city features new work.

The project was started by David Morrison, who got interested in this venue when seeing test images on a new billboard being played in 2005.   He writes, “ Advertising is so epidemic and pervasive that people pay good money for clothes so that they can advertise corporate entities like Polo, Tommy Hilfiger, and their favorite sports team… So, when you see a billboard that isn’t telling you what to buy or who to trust, it carries the impact of the unexpected.”

In 2010, he acquired 24 hours of time from Lamar Advertising in October 2010. The billboard time was purchased and a date set.  When he was discussing the project with a friend, he immediately asked to participate, and soon a call for artists was sent out through email.  At this first project, the Richmond Virginia Art project had over 30 participants with images that ranged from being serious to comical.

This year upcoming shows include other locations such as Richmond, VA; Salem, OR; Albany, NY, and Atlanta, GA.  The Detroit show is unique in that the images will be up in a month.  I will post again when the show opens, and also when the documentation of the billboard is up.

 

Links:

Billboard Art Project

 

 

Food Font @ CIA on Thursday April 26th in the Student Lounge

Food Font @ CIA on Thursday April 26th in the Student Lounge

On Thursday April 26th is the first in-person activity related to my new project Food Font.

Anyone who is eating lunch in the student lounge at school  will be invited to participate.  The plan is to have interested students, faculty and staff to work on making  2 CIA (Cleveland Institute of Art) food alphabets.  People will be invited to make a letterform out of some of their lunch food.  Each letter  will be photographed and will be part of the 2 CIA font sets that will be used in the Food Font interactive design tool that I am developing this Summer.

We will be creating 2 fonts:
The CIA Vending machine food font (made of food from the vending machines)
The CIA Packed Lunch font (made of food from food from packed lunches)

Food Font is a project comprised of food and design workshops, font making activities and the use of the interactive online design tool Food Font which will be accessible at www.foodfont.com.   The project supports education, interaction, and communication about food, health, and design.

I’m excited to do this first in-person activity and to test out some of the techniques I will be making into printed directions and resources so that others can do a Food Font workshop.  We’ll see how it goes!

 


Attract, Engage, and Extend : Designer Christine Enderby

Attract, Engage, and Extend : Designer Christine Enderby

Today I attended a lecture by Christine Enderby, the Creative Director of Ziba that was part of the  Design Matters Lecture Series at the Weatherhead School of Management. Enderby 
works at the design company Ziba, which is a globally respected design and innovation company based in Portland. At the lecture she shared some examples of guiding multidisciplinary teams.  Her clients range from working with Rubbermaid, Procter & Gamble, Kandoo, Pampers, Olay, Borghese, and Costco and Kirkland Signature.

In her lecture, she talked in depth about a case study with a company that wanted to bring their product to Japan. She could not officially say the name but it seemed like it was Tupperware.  She talked about how design is people-centric, and that getting insight into the consumer is integral to the design process. Her team identified it was important to work with a group of the Japanese population called the professional housewife to determine what was their values, habits, and aspirations.  They gave some of the housewives an assignment to document their day, write about their relationship to food and their family, and learned some interesting things.  In Japan space is at a premium – and it is considered a “vertical” society.  Many of the women would file plates in a drawer, and storage and things fitting in the fridge and other places that they had was important  They also learned that using ceramic and quality pieces at the table was important.

The outcome of their study was a profile of who their customer is,  what is their cultural background, and what latest trends they find interesting.  The outcome was that the housewives valued performance, precision and tradition and had aspirations of care, order, and to successfully complete the task of preparing and storing food.

The team also learned that the current Tupperware containers were considered to be high quality in Japan, but they did not fit into the storage and refrigerators in the home.

We did not see examples of what was going to be developed for the Japanese market out of this research – but Enderby mentioned that it would be smaller and out of new materials that might look like ceramic or other quality materials.

Enderby in her presentation mentioned several times the idea of “attract, engage, and extend” and that it is necessary to get awareness, to give more than an initial benefit, and to create depth and ways to extend awareness past a item or product.

I am currently starting a new project called Food Font Food which is a project comprised of food and design workshops, font making activities and the use of the interactive online design tool Food Font.  The project supports education, interaction, and communication about food, health, and design.  The talk today had some good food for thought about building a brand, doing research, and  getting inspiration which I plan to think about applying in the development of my design tool and project.

Image Source:
Tupperware – Japanese site and Kristen Baumlier

Links:

Tupperware – Japanese site

Ziba