Author: Kbaumlier

Kristen Baumlier’s work spans the full spectrum of interdisciplinary media, including performance, interactive installation, video and audio works.
Redesign the Supermarket

Redesign the Supermarket

The magazine and website GOOD which offers articles, commentary, design and videos and comics on culture and society which describes itself as “for people who give a damn.”

Each month the site does a 30-day challenge about how to live better. For June the challenge was to redesign the supermarket . Supermarkets are designed to get you to buy more than you want. The stores spread out staples like milk, eggs, and bananas so that shoppers will end up buying more than they need.

GOOD challenged readers to redesign the supermarket to promote healthy choices and discourage impulse junk-food buying.

The winner, Alison Cross created a grocery store design that has a circular structure, lots of bike racks, shorter aisles, community tables, and an on-site garden.

Check out the winning design and other submissions at the project website –http://www.good.is/tag/redesign-the-supermarket.

IMAGE SOURCES:
Alison Cross
Lyza Danger

LINKS:

GOOD Redesign the Supermarket

Article: Secrets of the Supermarket Layout that Grocery Store Chains Don’t Want You to Realize

Stretch Your Paycheck

Stretch Your Paycheck

The Stretch Your Paycheck at the Stand in for the Dream Action went well on November 4th at 12 noon in downtown Cleveland outside of Chase Bank.

If you came by to stretch your paycheck – your souvenir pictures can be downloaded at the Stretch paycheck site – http://stretchpaycheck.tumblr.com/

 

Links:

http://stretchpaycheck.tumblr.com/

Barry Underwood at the Sculpture Center: Illusion and Installation

Barry Underwood at the Sculpture Center: Illusion and Installation

Last night I attended the opening at The Sculpture Center in Cleveland.  Barry Underwood (who I teach with at the Cleveland Institute of Art), has an installation on view in the studioTECHNE Euclid Avenue Gallery.

In his photographs, Underwood transforms natural landscapes by combining elements of film, theater, light and land art into installations.  This new installation is his first piece that is a temporary construction that can be physically experienced beyond the photograph.  The work plays with illusion and reality and provides an engaging experience and insight into his photography process.

Many artists call works installation –but the focus remains on form.   Underwood’s piece is a good example of a “true” installation.  It is site-specific, temporary in its construction, and takes into account a broader sensory experience. Viewers have to navigate, look for clues, and explore to see the work.  Similar to experiencing many of James Turrell works, the viewer has to seek out the work and navigate through a constructed space – while not exactly knowing what to look for or where to go.

In Underwood’s piece, the viewer navigates through two spaces –one in the front of the gallery which the artist called the “red space,” and the second space which is in the back. The work plays with perception and illusion – and is worth  a view (or a walk/exploration.)   The two spaces are a dichotomy between  front and back; reality and illusion; and image and construction.  I would love to write about what is in each of the rooms – (!) – but this would ruin the experience for those who have not seen the work yet.

The show is up until December 17th.   One suggestion – make sure you remove  your sunglasses before entering the work.

Links:

Sculpture Center – Exhibit page

Barry Underwood’s Site

Interview with Barry Underwood

Stretch Your Paycheck – at Stand for the Dream Action today

Stretch Your Paycheck  will be at the Stand for the Dream Action – at Chase Bank in downtown Cleveland today at 12 noon.

Stretch Your Paycheck is a interactive performance where you can stretch your paycheck and get a souvenir picture that you can download, print, and share. Send to your boss, your congressman, or to the bill collector!

The event location:
Chase Bank 1300 E. 9th St. & Euclid, 1300 E. 9th St. &Euclid Ave
Cleveland, OH 44114
Friday, November 4th, 12:00 PM

Links:
http://stretchpaycheck.tumblr.com/

Vegetare *new* Video/Animation by Kbaumlier

Vegetare *new* Video/Animation by Kbaumlier

 

I just completed a piece that I have been working on since June of 2010 called Vegetare (which is Latin for “to grow”) The piece features images of crops of cabbages, cauliflower, corn, tomatoes, and eggplant plants growing from seedlings to harvest.

Vegetare was filmed at Rainbow Farm, a local family farm in Madison, OH from June to September of 2010, and presents an intimate view of crops in their various stages of growth, and the cycle of life from planting to harvest.

Family farms were once a way of life throughout rural America, but today, many of these smaller farming operations are a thing of the past, rendered extinct due to financial hardships and other agricultural developments.

The music in the piece was composed and performed by Joshua Rodriguez and Mary Vanhoozer.

Downloads:
Vegetare Press Information –
Vegetare Press.pdf

Credits:

Director:
Kristen Baumliér

Producer:
Kristen Baumliér

Editing / Animation / Special FXs:
Kristen Baumliér

Videography/Photography:
Kristen Baumliér

Music Composition and Performance
Joshua Rodriguez and Mary Vanhoozer

© 2011